Citation Advisory Group
Digital & AI Authority Intelligence

Coming very soon.

Citation Advisory Group launches September 1, 2026.

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Digital & AI Authority Intelligence

Does AI recommend
your firm when clients
are searching?

We measure law firm visibility across seven major AI platforms and identify the structural gaps that may be limiting citations. Independent. Evidence-based. No vendor relationships.

Request a Scorecard Book a Discovery Call See sample report →
12
Dimensions Assessed
7
AI Platforms Tested
140
Point Framework
100%
Independent Analysis
What We Do

The authority intelligence your
firm doesn’t know it’s missing

Most law firms don’t know whether AI recommends them — or why it doesn’t.

01
AI Platform Citation Audit
Manual testing across 7 platforms, 3 runs each. Consistency matters — not a single snapshot.
02
Structured Data Verification
Confirmed through direct, primary-source verification — what’s actually present in the code, not what your CMS could theoretically support, and not dependent on any single automated checking tool.
03
Digital Entity Assessment
Independent digital entity and Knowledge Panel verification. Entity signals can help AI systems disambiguate and understand firms and attorneys. We verify whether those signals exist and are implemented correctly.
04
Competitive Benchmark
Your position against 3–4 leading competitors in the same market — AI citations, schema, recognition, reviews, and domain authority.
How It Works

Research. Verify. Score. Deliver.

AI researches. Humans verify. The math is locked. The output is defensible.

01
Live Research
AI tools gather recognition, directories, backlinks, press, and competitor data from live sources.
ChatGPT Perplexity Backlink Analysis
02
Human Verification
Schema, AI citations, reviews, backlinks, digital entity presence, and NAP — all verified at primary sources before scoring.
Schema Inspection Entity Verification Review Platforms
03
Scored & Delivered
Scores entered into a locked calculator. Normalized to 100 across 12 dimensions. Full branded PDF report delivered.
140-Point Framework Claude API
Sample Scorecard

What your firm receives

A fully verified, branded PDF report covering all 12 dimensions. Every score sourced and defensible. Every recommendation grounded in specific verified findings.

Sample Law Firm, APC
Plaintiff Employment Litigation  ·  Los Angeles, CA
71
/100
AUTHORITATIVE
AI Platform Visibility
18 pts
Third-Party Peer Recognition
16 pts
Schema & Technical Infrastructure
5 pts
Content Authority & E-E-A-T
10 pts
Digital Entity Presence
0 pts
Backlink & Domain Authority
7 pts
Sample from a live engagement  ·  All scores verified from primary sources  ·  Full report includes 8 sections, 7 AI platform cards, competitive benchmark, and 6 prioritized recommendations
Scoring Bands

Where does your firm stand?

Scores normalized to 100 across 12 dimensions. The band reflects your firm’s overall digital authority maturity relative to the framework maximum.

Dominant
85–100
Consistently cited across all AI platforms. Full schema. Verified entity. Market-leading authority signals.
Authoritative
70–84
Strong AI citation presence. Recognized infrastructure. Clear path to dominant positioning.
Established
55–69
Solid recognition and content foundation. Key infrastructure gaps limiting AI citation depth.
Emerging
40–54
Digital presence in development. Significant structural gaps across multiple dimensions.
At Risk
0–39
Minimal AI-discoverable infrastructure. Not competitive in AI search for this practice and market.
Why Citation Advisory Group
We are the lighthouse.
Not the ship.
Our role is to illuminate exactly where your firm stands in the digital authority and AI search landscape — verified, precise, and independent. What you do with that clarity is yours to decide.

Independent intelligence.
No conflicts. No agenda.

CAG is not an agency, a software platform, or a vendor. We are an independent advisory practice. That distinction is the product.

✔
Verified, Not Estimated
Every critical data point traced to a primary source. Never estimated. Never assumed.
✔
No Vendor Relationships
No financial relationship with any directory, platform, or vendor. Recommendations reflect what the data shows — not what we sell.
✔
Full Digital Picture
AI citation visibility is what we ultimately track. Schema, entity infrastructure, peer recognition, backlink authority, and content depth are the structural factors it has been found to track with. We measure all of it.
✔
Defensible Findings
Every score traces to a specific primary source. The report is built to survive a managing partner asking “how do you know?”
✔
Actionable, Not Academic
Six prioritized recommendations, ordered by estimated impact. Each identifies the specific gap, the structural cause, and the path to closing it — without recommending specific products or vendors.
✔
Built for Elite Practices
Calibrated for plaintiff boutiques, specialty practices, and regional firms where individual attorney reputation often exceeds the digital infrastructure supporting it.
Tested across major legal recognition platforms, individual-level schema implementation is inconsistent — some platforms correctly identify a named professional to AI systems, others carry no individual-level markup at all, and some mislabel the attorney as a business entity rather than a person. That inconsistency, not a uniform gap, is what firms should understand about their own listings. We monitor this continuously.
Verified Finding  ·  Updated July 2026
Direct Source Verification

Tested across major legal recognition platforms, individual-level schema implementation is inconsistent.

Some platforms correctly mark up a named, credentialed attorney using proper schema. Others carry no individual-level markup at all. At least two mislabel the attorney as a business or service entity rather than a person — a structural error that may confuse AI systems as much as an absence of markup would. Recognition builds reputation. Whether it builds AI-readable infrastructure depends entirely on the platform.

Peer Recognition Platform A — Attorney Profile Correct Person/Attorney Schema
Peer Recognition Platform B — Attorney Profile No Individual Schema
Peer Recognition Platform C — Attorney Profile Mislabeled as Business Entity
Verified via direct source inspection  ·  7 platforms tested, July 2026
The Person Behind CAG

Meet Rob Poncin, Founder

In his own words, direct-answer format — because that’s exactly the structure CAG asks every firm to move toward.

Q: Why does Citation Advisory Group exist?
Relationship-building and catching what others miss are the two things I’ve built a career on. Citation Advisory Group is where those finally meet in one job, instead of being split across someone else’s business. AI is changing how people find and choose a lawyer faster than almost anyone in legal marketing is tracking it — this needed to be someone’s entire focus, not a side practice squeezed in between other priorities.
Q: What do you actually know that most people advising firms on visibility don’t?
How AI actually sources and weighs what it cites — not textbook SEO. Search rewards keywords and backlinks. AI is trying to make a recommendation it won’t regret, the same way a person only refers a friend to a lawyer they’d trust with the outcome. Most vendors are still optimizing for the old game. I focus on the one actually deciding who gets recommended now.
Q: What do you actually believe about how AI is changing how people find a lawyer?
Google let you buy your way to the top if you were willing to spend. LLMs are different — they’re trying to be more like us: they refer based on firsthand or secondhand trust, the way a person actually would. An AI wants to make a recommendation that holds up, especially for something as consequential as hiring a lawyer, and you can’t please a human with a bad recommendation. You have to earn the kind of visibility that makes an AI comfortable vouching for you.
Q: What’s a pattern you keep seeing that most firms miss?
It’s rarely one specific gap. Almost every firm believes they’ve covered the basics, and I’m consistently finding something that was never updated, never flagged, or simply never thought of. There’s no such thing as a “finished” firm for AI visibility — it’s a moving target, not a checklist you complete once.
Q: How do you actually work with firms?
Relationships, not transactions. Over 18+ years working with lawyers and firms on legal research materials and accolades and recognition marketing, the firms I’ve stayed with longest were never the ones I just closed — they were the ones I kept paying attention to.
Q: Anything personal you want people to know?
I’ve always had a pair of dogs — Shadow and Midnight, then Thunder and Rocky, and now Rocky and Bolt. Same Rocky both times, going on four and a half years now. I help animal rescues when I can, whether that’s volunteering, donating, or occasionally fostering. Coming home to that kind of unconditional love, even after five minutes away, is hard to beat.
Free Research Paper

Why Law Firms Are Invisible to AI

An 11-page primary-source analysis of AI citation infrastructure in the legal market — the schema gap, directory spend, platform fragmentation, citation instability, and the growing risk of AI hallucination and bias. Every finding verified and reproducible.

No spam. Unsubscribe anytime. Your information is never sold or shared.
Services

How firms work with CAG

Every engagement is scoped to the firm — attorney count, office footprint, practice areas, and market complexity all determine the level of effort involved. Pricing is discussed during an initial consultation.

Core Product
Digital & AI Authority Scorecard

A fully verified, 12-dimension assessment of your firm’s position in AI search. Every score sourced from primary verification tools. Delivered as a branded PDF report.

  • 12-dimension digital authority assessment
  • AI citation testing across 7 platforms
  • Schema verified at the primary source
  • Backlink authority via live third-party data
  • Digital entity and Knowledge Panel assessment
  • Attorney entity independence analysis
  • Client review count and rating verification
  • Authority assets audit
  • 3–4 firm competitive benchmark
  • 6 prioritized recommendations
  • Full branded PDF scorecard report
Best Value
Scorecard + Competitive Intelligence Bundle

Answers both questions a managing partner asks: where does my firm stand, and how do I compare to the competitors I actually compete against? The full Scorecard, plus a Competitive Intelligence Report benchmarking 3–4 named competitor firms.

  • Full 12-dimension Scorecard assessment
  • 3–4 named competitor firms assessed
  • AI citation testing across 7 platforms — your firm and competitors
  • Schema and technical infrastructure comparison
  • Peer recognition and directory benchmarking
  • Backlink authority comparison via live third-party data
  • Competitive gap analysis and positioning summary
  • Two branded PDF reports delivered
Annual Intelligence Program
12-Month Intelligence Subscription

Two full scorecard cycles per year, one competitive intelligence report, and two delta reports measuring progress between cycles. Continuous measurement that turns your scorecard into a managed, trackable asset.

  • Scorecard — Month 0, full baseline assessment
  • Competitive Intelligence Report — 3–4 named competitors, delivered with the baseline
  • Delta Report — Month 3
  • Scorecard — Month 6, full rerun and comparison
  • Delta Report — Month 9
  • AI citation monitoring — 7 platforms
  • Schema and technical infrastructure tracking
  • Peer recognition monitoring
  • NAP consistency audit — ongoing
  • Priority turnaround on all deliverables

Quarterly delivery cadence. Scheduled months run from engagement start and are confirmed at kickoff.

Flagship  ·  Retained  ·  Exclusive
Digital Authority Advisory

CAG’s most comprehensive engagement. We monitor your AI citation and digital authority infrastructure continuously, show you exactly where you stand, and prioritize the highest-impact fixes for your team or vendor to execute. One advisory client accepted per practice area, per metro market — exclusivity is guaranteed for the duration of the engagement.

Advisory  ·  1–20 Attorneys
Foundation

One monitoring channel, quarterly — choose either senior analyst call check-ins or the Delta Report as your cadence.

  • One channel: call check-ins or Delta Report
  • Quarterly cadence
  • AI citation monitoring — 7 platforms
  • Schema and technical infrastructure tracking
  • Peer recognition monitoring and guidance
  • Direct access — senior CAG analyst
  • Vendor assessment — one-time diagnostic, not ongoing management
  • Market exclusivity — practice area & metro
Advisory  ·  1–20 Attorneys
Priority

Both monitoring channels running in parallel — the Delta Report on a quarterly cycle, plus monthly senior analyst call check-ins.

  • Both channels: Delta Report + call check-ins
  • Delta Report — quarterly
  • Call check-ins — monthly
  • AI citation monitoring — 7 platforms
  • Schema and technical infrastructure tracking
  • Peer recognition monitoring and guidance
  • Direct access — senior CAG analyst
  • Vendor assessment — one-time diagnostic, not ongoing management
  • Market exclusivity — practice area & metro
Advisory  ·  20–70 Attorneys
Executive

CAG’s highest-frequency engagement, built for larger firms with a single or dominant practice area. Both channels, running at maximum cadence.

  • Both channels: Delta Report + call check-ins
  • Delta Report — monthly
  • Call check-ins — weekly
  • AI citation monitoring — 7 platforms
  • Schema and technical infrastructure tracking
  • Peer recognition monitoring and guidance
  • Direct access — senior CAG analyst
  • Vendor assessment — one-time diagnostic, not ongoing management
  • Market exclusivity — practice area & metro
One-Time Engagement
Marketing Vendor Assessment

Before signing with a web agency, SEO firm, or legal marketing company — we evaluate whether their proposal addresses your AI citation infrastructure. Most don’t.

  • Proposal reviewed against CAG framework
  • Schema implementation requirements identified
  • AI citation infrastructure gaps flagged
  • Entity strategy assessment
  • Missing deliverables called out explicitly
  • Questions to ask the vendor provided
  • Written assessment delivered within 5 business days

Scope and pricing determined through direct consultation  ·  Contact us to get started →

Frequently Asked

Questions we get before
a firm signs

Straight answers, before you're on a call.

CAG measures how AI platforms cite and represent your law firm, then verifies the underlying infrastructure — schema markup, digital entity signals, peer recognition, and authority data — that CAG’s framework treats as central to those citations. Findings are delivered as a scored, evidence-based report, not a sales pitch for services you’d need to buy from us.
No. CAG is an independent advisory practice. We don’t build websites, manage campaigns, sell software, or implement the fixes we recommend, and we have no financial relationship with any directory, platform, or vendor. That independence is the product.
Traditional SEO audits focus on keyword rankings and backlinks for search engines. CAG’s assessment is built specifically around AI citation infrastructure — the schema, entity, and structured-data signals CAG’s framework treats as central to whether AI platforms recognize and recommend your firm.
No. CAG identifies, verifies, and prioritizes findings; your team, agency, or vendor implements them. We intentionally don’t offer implementation services, so we have no incentive to inflate findings to sell more work.
Every score traces to a primary source — direct inspection of live schema and code, manual multi-run testing across AI platforms, and verified third-party data — using a standardized, evidence-based methodology that combines objective technical checks with structured expert evaluation. Nothing is estimated or assumed.
Pricing depends on attorney count, practice area, and market complexity, and is set during an initial consultation. CAG uses fixed pricing for every client at a given scope — pricing isn’t negotiated case by case.
CAG accepts one Advisory client per practice area, per metro market. Once a firm signs, that exclusivity is guaranteed for the duration of the engagement — CAG will not take on a directly competing firm in the same market and practice area.
CAG is built for elite plaintiff, specialty, and boutique-to-regional firms — practices where individual attorney reputation often outpaces the digital and AI-readable infrastructure supporting it.
Request an Assessment

Find out where your firm stands
in AI search — today.

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