Digital & AI Authority Intelligence

Does AI recommend
your firm when clients
are searching?

We measure law firm visibility across every major AI platform and identify the structural gaps preventing citations. Independent. Evidence-based. No vendor relationships.

Request a Scorecard Book a Discovery Call See sample report →
12
Dimensions Assessed
6
AI Platforms Tested
140
Point Framework
100%
Independent Analysis
What We Do

The authority intelligence your
firm doesn’t know it’s missing

Most law firms don’t know whether AI recommends them — or why it doesn’t.

01
AI Platform Citation Audit
Manual testing across 6 platforms, 3 runs each. Consistency matters — not a single snapshot.
02
Structured Data Verification
Confirmed via Google’s Rich Results Test. What’s actually present — not what your CMS could theoretically support.
03
Digital Entity Assessment
Wikipedia, Wikidata, and Knowledge Panel verification. AI platforms use entity signals to cite firms. We confirm whether yours exist.
04
Competitive Benchmark
Your position against 3–4 leading competitors in the same market — AI citations, schema, recognition, reviews, and domain authority.
How It Works

Research. Verify. Score. Deliver.

AI researches. Humans verify. The math is locked. The output is defensible.

01
Live Research
AI tools gather recognition, directories, backlinks, press, and competitor data from live sources.
ChatGPT Perplexity Ahrefs
02
Human Verification
Schema, AI citations, reviews, backlinks, Wikipedia, Knowledge Panel, and NAP — all verified at primary sources before scoring.
Rich Results Test Google Maps Wikidata
03
Scored & Delivered
Scores entered into a locked calculator. Normalized to 100 across 12 dimensions. Full branded PDF report delivered.
140-Point Framework Claude API
Sample Scorecard

What your firm receives

A fully verified, branded PDF report covering all 12 dimensions. Every score sourced and defensible. Every recommendation grounded in specific verified findings.

Sample Law Firm, APC
Plaintiff Employment Litigation  ·  Los Angeles, CA
71
/100
AUTHORITATIVE
AI Platform Visibility
18 pts
Third-Party Peer Recognition
16 pts
Schema & Technical Infrastructure
5 pts
Content Authority & E-E-A-T
10 pts
Digital Entity Presence
0 pts
Backlink & Domain Authority
7 pts
Sample from a live engagement  ·  All scores verified from primary sources  ·  Full report includes 8 sections, 6 AI platform cards, competitive benchmark, and 6 prioritized recommendations
Scoring Bands

Where does your firm stand?

Scores normalized to 100 across 12 dimensions. The band reflects your firm’s overall digital authority maturity relative to the framework maximum.

Dominant
85–100
Consistently cited across all AI platforms. Full schema. Verified entity. Market-leading authority signals.
Authoritative
70–84
Strong AI citation presence. Recognized infrastructure. Clear path to dominant positioning.
Established
55–69
Solid recognition and content foundation. Key infrastructure gaps limiting AI citation depth.
Emerging
40–54
Digital presence in development. Significant structural gaps across multiple dimensions.
At Risk
0–39
Minimal AI-discoverable infrastructure. Not competitive in AI search for this practice and market.
Why Citation Advisory Group
We are the lighthouse.
Not the ship.
Our role is to illuminate exactly where your firm stands in the digital authority and AI search landscape — verified, precise, and independent. What you do with that clarity is yours to decide.

Independent intelligence.
No conflicts. No agenda.

CAG is not an agency, a software platform, or a vendor. We are an independent advisory practice. That distinction is the product.

✔
Verified, Not Estimated
Every critical data point traced to a primary source — Rich Results Test, Google Maps, Ahrefs, Wikipedia. Never estimated. Never assumed.
✔
No Vendor Relationships
No financial relationship with any directory, platform, or vendor. Recommendations reflect what the data shows — not what we sell.
✔
Full Digital Picture
AI citation visibility is the outcome. Schema, entity infrastructure, peer recognition, backlink authority, and content depth are the foundation. We measure all of it.
✔
Defensible Findings
Every score traces to a specific primary source. The report survives a managing partner asking “how do you know?”
✔
Actionable, Not Academic
Six prioritized recommendations, ordered by estimated impact. Each identifies the specific gap, the structural cause, and the path to closing it — without recommending specific products or vendors.
✔
Built for Elite Practices
Calibrated for plaintiff boutiques, specialty practices, and regional firms where individual attorney reputation often exceeds the digital infrastructure supporting it.
Tested across seven major legal recognition platforms, none currently carry the schema that tells AI systems a named professional is behind the listing. Recognition builds reputation. It doesn’t build AI visibility on its own. We monitor this continuously — and knowing the difference is how you make sure your spend is actually doing what you think it’s doing.
Verified Finding  ·  Updated July 2026
Google Rich Results Test

Tested across seven major legal recognition platforms, none implement Attorney or Person schema on individual profile pages.

Some platforms carry Organization or Local Business schema — enough to mark that a business exists. None carry the schema type that tells an AI system a specific, credentialed individual is behind it. That distinction can only be built on your firm’s own website. Recognition builds reputation. It doesn’t build AI infrastructure.

Peer Recognition Platform A — Attorney Profile 5 items  ·  No Attorney Schema
Peer Recognition Platform B — Attorney Profile 2 items  ·  No Attorney Schema
Peer Recognition Platform C — Homepage 0 items  ·  No Schema Detected
Verified via Google Rich Results Test  ·  7 platforms tested, July 2026
Free Research Paper

Why Law Firms Are Invisible to AI

An 11-page primary-source analysis of AI citation infrastructure in the legal market — the schema gap, directory spend, platform fragmentation, citation instability, and the growing risk of AI hallucination and bias. Every finding verified and reproducible.

No spam. Unsubscribe anytime. Your information is never sold or shared.
Services

Five ways to work with CAG

Every engagement is scoped to the firm — attorney count, office footprint, practice areas, and market complexity all determine the level of effort involved. Pricing is discussed during an initial consultation.

Core Product
Digital & AI Authority Scorecard

A fully verified, 12-dimension assessment of your firm’s position in AI search. Every score sourced from primary verification tools. Delivered as a branded PDF report.

  • 12-dimension digital authority assessment
  • AI citation testing across 6 platforms
  • Schema verified via Google Rich Results Test
  • Backlink authority via live Ahrefs data
  • Wikipedia & Wikidata entity assessment
  • Attorney entity independence analysis
  • Google reviews verified via Google Maps
  • Authority assets audit
  • 3–4 firm competitive benchmark
  • 6 prioritized recommendations
  • Full branded PDF scorecard report
Market Intelligence
Competitive Intelligence Report

A verified benchmark of 3–4 named competitors in your practice area and market — covering AI citation visibility, schema infrastructure, peer recognition, and digital authority. Answers the question every managing partner asks after seeing their own score.

  • 3–4 named competitor firms assessed
  • AI citation testing across 6 platforms per firm
  • Schema and technical infrastructure comparison
  • Peer recognition and directory benchmarking
  • Backlink authority comparison via live Ahrefs data
  • Digital entity and Knowledge Panel comparison
  • Google review count and rating comparison
  • Competitive gap analysis and positioning summary
  • Branded PDF report delivered
Annual Intelligence Program
12-Month Intelligence Subscription

Two full scorecard cycles per year, one competitive intelligence report, and a delta report measuring progress between cycles. Continuous measurement that turns your scorecard into a managed, trackable asset.

  • Scorecard at month 0 — full baseline assessment
  • Scorecard at month 6 — full rerun and comparison
  • 1 Competitive Intelligence Report
  • Delta report — progress measurement between cycles
  • AI citation monitoring — 6 platforms
  • Schema and technical infrastructure tracking
  • Peer recognition monitoring
  • NAP consistency audit — ongoing
  • Three branded PDF reports across the year
  • Priority turnaround on all deliverables
Flagship  ·  Retained  ·  Exclusive
Digital Authority Advisory

CAG’s most comprehensive engagement. Continuous intelligence, ongoing monitoring, and direct access to a senior CAG analyst for strategic guidance. One advisory client accepted per practice area per metro market — exclusivity is guaranteed for the duration of the engagement.

  • Semi-annual full scorecards
  • Competitive intelligence — ongoing
  • Delta reports between scorecard cycles
  • AI citation monitoring — 6 platforms
  • Schema and technical infrastructure tracking
  • Peer recognition monitoring and guidance
  • Digital entity and Knowledge Panel monitoring
  • NAP consistency — ongoing audit
  • Direct access — senior CAG analyst
  • Vendor assessment included
One-Time Engagement
Marketing Vendor Assessment

Before signing with a web agency, SEO firm, or legal marketing company — we evaluate whether their proposal addresses your AI citation infrastructure. Most don’t.

  • Proposal reviewed against CAG framework
  • Schema implementation requirements identified
  • AI citation infrastructure gaps flagged
  • Entity strategy assessment
  • Missing deliverables called out explicitly
  • Questions to ask the vendor provided
  • Written assessment delivered within 5 business days

Scope and pricing determined through direct consultation  ·  Contact us to get started →

Request an Assessment

Find out where your firm stands
in AI search — today.

Leave your email and firm website. We’ll follow up within one business day to discuss the right assessment for your situation.

No commitment required  ·  Response within one business day  ·  Or book a 30-minute discovery call directly →