Digital & AI Authority Intelligence

Does AI recommend
your firm when clients
are searching?

Citation Advisory Group measures law firm visibility across every major AI platform — and identifies the structural gaps preventing citations. Independent. Evidence-based. No vendor relationships.

Request a Scorecard See sample report →
11
Dimensions Assessed
6
AI Platforms Tested
120
Point Framework
100%
Independent Analysis
What We Do

The authority intelligence your
firm doesn’t know it’s missing

30–40% of legal service research now begins on an AI platform. Most law firms have no idea whether they appear in those results — or why they don’t.

01
AI Platform Citation Audit
Manual query testing across ChatGPT, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot, and Voice Search. We run each query 3 times and record consistency — not a single snapshot.
02
Structured Data Verification
Direct verification via Google’s Rich Results Test. We confirm which JSON-LD schema types are present — LegalService, Attorney, FAQ, Organization — not what your CMS is theoretically capable of.
03
Digital Entity Assessment
Wikipedia, Wikidata, and Google Knowledge Panel verification. AI platforms use entity signals to identify and cite law firms. We confirm whether yours are established — or absent.
04
Competitive Benchmark
Your firm scored against 3–4 leading competitors in your practice area and market. Backlink authority verified via live Ahrefs data. Peer recognition cross-referenced across Best Lawyers, Chambers, Super Lawyers, and Martindale.
How It Works

Research. Verify. Score. Deliver.

Every scorecard follows the same rigorous methodology. AI does the research. Humans verify the critical data points. The math is locked. The output is defensible.

01
Live Research
AI research tools gather recognition, directory presence, social signals, backlink data, press coverage, and competitor profiles from live web sources.
ChatGPT Perplexity Ahrefs
02
Human Verification
Seven data points require direct human verification before scoring: schema, AI citations, Google reviews, backlinks, Wikipedia, Knowledge Panel, and NAP consistency.
Rich Results Test Google Maps Wikidata
03
Scored & Delivered
Scores entered into a locked calculation framework. Normalized to 100 across 11 dimensions. Full branded HTML report generated and delivered within the agreed timeframe.
120-Point Framework Claude API
Sample Scorecard

What your firm receives

A fully verified, branded PDF report covering all 11 dimensions. Every score sourced and defensible. Every recommendation grounded in specific verified findings.

Sample Law Firm, APC
Plaintiff Employment Litigation  ·  Los Angeles, CA
71
/100
AUTHORITATIVE
AI Platform Visibility
18 pts
Best Lawyers & Peer Recognition
16 pts
Schema & Technical Infrastructure
5 pts
Content Authority & E-E-A-T
10 pts
Digital Entity Presence
0 pts
Backlink & Domain Authority
7 pts
Sample from a live engagement  ·  All scores verified from primary sources  ·  Full report includes 8 sections, 6 AI platform cards, competitive benchmark, and 6 prioritized recommendations
Scoring Bands

Where does your firm stand?

Scores normalized to 100 across 11 dimensions. The band reflects your firm’s overall digital authority maturity relative to the framework maximum.

Dominant
85–100
Consistently cited across all AI platforms. Full schema. Verified entity. Market-leading authority signals.
Authoritative
70–84
Strong AI citation presence. Recognized infrastructure. Clear path to dominant positioning.
Established
55–69
Solid recognition and content foundation. Key infrastructure gaps limiting AI citation depth.
Emerging
40–54
Digital presence in development. Significant structural gaps across multiple dimensions.
At Risk
0–39
Minimal AI-discoverable infrastructure. Not competitive in AI search for this practice and market.
Why Citation Advisory Group

Independent intelligence.
No conflicts. No agenda.

✔
Verified, Not Estimated
Schema confirmed by Google’s own Rich Results Test. AI citations verified by human query testing. Google reviews checked directly on Google Maps. Backlinks pulled from live Ahrefs data. Every critical data point sourced.
✔
No Vendor Relationships
Citation Advisory Group has no financial relationship with any directory, platform, technology vendor, or law firm. Recommendations reflect what the data suggests — not what anyone is paying us to recommend.
✔
Proprietary Framework
120-point digital authority framework across 11 dimensions, weighted by estimated impact on AI discoverability in 2025–2026. The methodology is built for the current AI search landscape — not SEO from five years ago.
✔
Defensible Findings
Every score can be traced to a specific primary source. Every recommendation is grounded in a specific verified finding. The report survives a skeptical managing partner asking “how do you know?”
✔
Actionable, Not Academic
Six prioritized recommendations, ordered by estimated impact. Each identifies the specific gap, the structural cause, and the path to closing it — without recommending specific products or vendors.
✔
Built for Boutiques
The framework is calibrated for plaintiff boutiques, specialty practices, and regional firms — where individual attorney reputation often exceeds the digital infrastructure supporting it.
The Deliverable

What your firm receives

Every CAG assessment produces a fully verified, branded scorecard report. Scope and engagement structure are discussed directly — contact us to talk through what makes sense for your firm.

Every Assessment Includes
Verified Findings

Every scored dimension is sourced from a named primary source. Schema confirmed by Google’s Rich Results Test. AI citations verified by manual query matrix. No estimated numbers presented as verified data.

  • 11-dimension scoring overview
  • AI citation matrix — 6 platforms
  • Schema verification via Google
  • Live backlink data via Ahrefs
  • Wikipedia & entity check
  • Competitive benchmark
The Report
Branded PDF Scorecard

A professional, client-ready report covering all dimensions with specific findings, a competitive benchmark, and prioritized recommendations grounded in the data.

  • Executive summary
  • Full scoring overview
  • AI citation evidence section
  • Competitor benchmark table
  • Category-by-category analysis
  • 6 prioritized recommendations
  • Closing assessment & methodology

Assessment scope and engagement structure are determined through direct conversation.
Contact us to discuss what makes sense for your firm.

Request an Assessment
Request an Assessment

Find out where your firm stands
in AI search — today.

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